Guaranteed Accessibility From a Trusted Agency

Web Accessibility Consulting, Design and Development

Make Your Website Accessible To Everyone

With laws in place for accessibility guidelines, complying with regulations such as AODA standards is a necessity. However, ensuring that details such as color differentiation, contrast levels and input forms are fully accessible can be a daunting task. That is where Apiqu comes in. Our team of design, development and content experts is highly experienced in providing quality websites that are completely AODA compliant, freeing you from the headache.

Web Accessibility Consulting, Design and Development

Introduction to Accessible Websites

What is Web Accessibility?

In simple terms, web accessibility is the design and development of tools and technologies to accommodate people with disabilities. The goal of web accessibility is to allow everyone to understand, interact with and navigate and have the ability to contribute to apps and websites.

Forms of disability that can affect access to the web include visual, speech, visual, neurological, physical, cognitive and auditory.

Web accessibility can also affect those without disabilities. This includes people viewing the web on devices other than a computer (smartphones, tablets, smart TVs), elderly users, temporarily disabled users (broken bones, temporary eye problems etc), situationally limited users (audio not working, brightness affected by environment etc) and those with temporary or permanently limited Internet capacities.

Accessibility Criteria

Introduction to Accessible Websites

Accessibility Criteria

While website accessibility can be quite complicated, it generally falls under the following criteria:

  • Screen reader navigation capabilities.
  • Media alternatives via text.
  • Colour visibility settings.
  • Text to background contrast ratios.
  • The ability to resize screens.
  • Hierarchy of page landmarks.
  • Keyboard navigational capabilities.
  • Input form functionality.
  • Consistency.
  • Website, category, page and content clarity.

The Need for Accessibility

The Importance of Web Accessibility

With 91% of the population using the Internet regularly, web accessibility has become increasingly important. Accessibility provides equal access and equal opportunity for web usage. Accessibility has also become increasingly important for business success as it has a profound effect on user/customer satisfaction.

The Need for Accessibility

Web Accessibility and Social Responsibility

Since the invention of the world wide web and its inclusion in everyday life, the world has experienced an unprecedented level of access to information. For the majority of North Americans, the Internet has become the primary way source for obtaining information and resources. Unfortunately, web use and access are not always as easy for certain portions of the population, as 90% of websites are inaccessible to people who rely on assistive technology. In a study conducted by Pew Research, 23% of disabled respondents have stated that they never go online. Making your website accessible can assist in empowering those who would not otherwise be able to access your content.

Web Accessibility and Social Responsibility
Web Accessibility and Employees

The Need for Accessibility

Web Accessibility and Employees

Web accessibility is important, not only for potential customers but for employees. One of your employees may have a disability and need to use your website or app to fulfill their role. Accessibility issues can affect your entire team beyond your web development/design team. Your job postings / online hiring process should also be accessible to potential employees with accessibility issues. Otherwise, you could unintentionally be discriminating against them. This leaves you legally liable and limits you from receiving applications from potential star candidates.

The Need for Accessibility

Web Accessibility and Brand Perception

Along with social responsibility, brand perception should always be at top of mind. Today’s consumer cares more than ever about corporate social responsibility. Customers value companies that place inclusivity and customer appreciation at the forefront of their business practices and operations. In contrast, a company that is not socially responsible could experience a damaged reputation. Making your website accessible is can assist in ensuring that your company stays socially responsible and that your brand remains inclusive.

Web Accessibility and Brand Perception
Web Accessibility and Customer Loyalty

The Need for Accessibility

Web Accessibility and Customer Loyalty

According to the CDC, an estimated 26% of North Americans live with some form of disability. Not making your website accessible isolates a large portion of potential customers, resulting in a decrease in consumer loyalty and overall sales. The more customers that have access to your products or services, the more business you will have. Another element to consider is that a large number of your customers who do not currently disabled may have either a temporary or permanent disability of some form in the future. Keeping your website accessible will ensure that those customers remain customers in the future.

The Need for Accessibility

Web Accessibility and The Sales Cycle

Careful consideration should be given, not just to your overall web content, but to the ordering and checkout process. Making the entire sales cycle accessible to everyone will ensure that your web traffic proportionally translates into sales.

Web Accessibility and The Sales Cycle
Web Accessibility and Legal Compliance

The Need for Accessibility

Web Accessibility and Legal Compliance

Having an accessible website is often a requirement by law, and can also leave you open to potential lawsuits. Ensuring accessibility compliance can save you from any liability and future lawsuits.

The Need for Accessibility

Web Accessibility and Search Engine Optimization

Search engines value inclusivity. Placing importance on accessible web practices not only ensures inclusivity, but can also profoundly affect your SEO.

Web Accessibility and Search Engine Optimization

AODA Compliance

Are Website Accessibility Guidelines a Requirement For Your Business?

One in five Canadians has a disability of some kind. Fortunately, regulations such as the Accessible Canada Act and The Accessibility for Ontarians with Disabilities Act (AODA) have established accessibility standards that allow this portion of the population to access information more easily.

There is a strong chance that accessibility is not only a suggested element but a requirement by law. These new requirements apply to the following websites:

Public Websites

Websites that are publicly accessible.

New Domains

Websites with New domain names

Websites That You Own, Control Or Contract

Websites, content, and web-based applications, that your organization directly owns / controls OR Websites, content, and web-based applications, that your organization controls through a contractual relationship that allows for modifications.

Recent Content

Any content published after January 1, 20221.

Updated / Redesigned Websites

Any websites undergoing significant content or design changes

Website Accessibility From All Angles

Is Your Website Truly Accessible?

Apiqu is experienced in providing in depth analysis of web accessibility as measured against all guidelines and AODA Website Compliance standards.

If you are wondering if your website measures up, some of the general AODA Standards are as follows:

Text Alternatives

Any and all presented non-text content must have a text alternative that serves the same purpose as the content itself.

Captions For Synchronized Media

Captions must be provided for prerecorded audio synchronized media. The exception to this rule is in situations where the media is an alternative to text. In this case, it must be labelled as such.

Alternatives For Time-Based Prerecorded Media

Alternatives must be provided for time-based media or audio descriptions of prerecorded video content. The exception to this rule is in situations where the media is an alternative to text. In this case, it must be labelled as such.

Time-Based Media

Alternatives must be provided for time-based media, including:
- Audio-only media
- Video-only media
- Audio-video media
- Audio and/or video media combined with interaction

Determination of Information and Relationships

Information, relationships and structure that is conveyed through presentation can be determined and available through text.

Meaningful Sequences

When the meaning of content is affected by the sequence in which it is presented, a correct reading sequence must be determined through programming.

Content Instructions

Content instructions do not rely only on sensory components such as shape, size, sound and text. In this case, it must be labelled as such.

Audio Controls

Mechanisms for pausing and stopping audio and controlling volume separately from the overall volume levelling must be available for audio that plays for over 3 seconds.

Use of Colour To Convey Information

Colour is not the sole means of conveying information, inciting action, eliciting response, or distinguishing visual elements.

Keyboard Accessibility

All content functionality is available and operable through a keyboard interface. Timing is not required for keystrokes.

No Keyboard Traps

Components that can be focused in on from a keyboard interface can also be focused out using the same keyboard interface.

Content Reading and Usage Time

Enough time must be provided for the reading and usage of content.

Time Adjust-ability

For any time limit set by content, one of the following must be provided
- The ability to turn off the time limit
- The ability to adjust the time limit by at least 10 times the time limit range before encountering it
- At least 20 seconds of available time to extend the time limit

Moving, Blinking and Scrolling

Any moving, blinking or scrolling information that starts automatically, lasts over 5 seconds, or are parallel with other content, must give users the option to pause, stop or hide the content.

Auto Updates

Any auto-updating information that starts automatically and is parallel with other content must be provided a mechanism for pausing, stopping or controlling the frequency of updates.


Users must be provided ways to navigate, find content and determine content location, through required elements such as page titles that describe topics/purposes.


Web pages are to appear in predictable ways. Any components that receive focus are not to change in context. Changing interface component settings are not to cause any changes of context unless users have been advised before hand.

Accessible Compatibility

Web content is to be compatible with assistive technologies, current user agents and future user agents.

Seizure Prevention

Content must not be designed in a way that is known to cause seizures. Content that flashes over three times in a one second period is prohibited.

Readability and Comprehension

All text content must be readable and understandable.

Input Mistake Assistance

Websites are to be programmed in a way that assists users in avoiding and correcting mistakes. Detected input errors are to be automatically identified and described in text.

Input Labels and Instructions

Any content that requires user input will come with labelling and instructions.

Distinguishable Content

Content should be easy for users to see and hear, including steps such as separating the foreground from the background.


Components that can be focused in on from Text and images should be visually presented at a contrast ratio of at least 4.5:1.

Large-Scale Text

Large-scale text and images of large-scale text must have a contrast ratio of at least 3:1.

Determining The Expertise of Your Web Developer

Determining The Expertise of Your Web Developer

Does Your Web Developer Know Accessibility?

Any in-house developer or web development agency should know how to incorporate accessibility into your development.

The following are some important questions to ask when looking for a developer.
  • Familiarity with Accessibility guidelines

    Is your developer familiar with WCAG 2.0, Level A and AA?

  • Coding

    Does your developer code manually or do they use a coding software? If they use a coding software, does it support accessibility?

  • Previous Accessibility Examples

    Does your developer have links or references to websites they have worked on that follow accessibility standards?

  • Testing

    How does your developer test websites? Is it through automated or manual assessment?

Planning Accessible Websites

What To Expect From An Accessible Project Plan

A professional developer should provide you with a project plan that will detail your development and the incorporation of web accessibility.

These are a few of the items you should be looking for in your project plan:
  • Software and Techniques

    What accessible coding techniques will your developer use? If software is being incorporated, does it support accessibility?

  • Website Maintenance

    How will the website be maintained? If an agreement for ongoing maintenance is not in place, your developer should train your staff on creating accessible content and maintaining accessibility during site updates.

  • The Testing Process

    What will the website testing process look like? This portion of the plan should include both manual and automated tests. Specific assistive testing technology such as screen Website Maintenance readers should be used.

  • Expectations and Timelines

    You should know exactly when and how your project will be delivered.

Planning Accessible Websites

Trust The Experts

The Benefits of Working With An Experienced Accessibility Agency

Apiqu has seen it all. Our web accessibility team’s breadth of experience allows us to find and resolve any design and usability barriers at unprecedented speeds, saving you time and money:

Save Expenses

Working with a highly experienced team provides you with the ability to find and solve issues immediately, saving on expensive tools and multiple website audits.

Stay Compliant

Apiqu not only provides momentary web accessibility checks, but also offers routine audits to ensure that your website always remains accessible and up to the latest standards.

Save The Headache

Working with Apiqu means not only having accessibility experts on hand. Our team is experienced in all aspects of design, development, CRM and web solutions, saving you the headache of dealing with multiple teams.

Gain More Time

Trusting your web accessibility to an expert team provides you with the time you need to focus on your business. With extensive experience, Apiqu’s team of accessibility experts can have your site up to AODA standards in record time.

Unlimited Support

After auditing, design and development, Apiqu is available for around the clock support. Our team is available at your disposal for training, one-on-one support and routine checks.

A Clear Understanding

Working with an agency rather than compliance auditing software allows you to ask questions, gain feedback and obtain an in-depth understanding of the accessibility and functionality of your website.

World Class Accessibility Support

Website Accessibility Services

Apiqu’s website Accessibility team offers accessibility audits, certifications, accessible design and accessible website development to assist organizations in achieving accessibility guidelines and best practices:

Web Accessibility Consulting

Our web accessibility consultants will sit down with you to discuss any accessibility concerns, your current website and your future needs. Whether you would like a full audit or our accessibility remediation services, our consultants can provide key insights and suggestions that can help you decide how to best proceed with web accessibility.

Web Accessibility Training

Ontario law makes it mandatory for all organizations with employees to train their staff, volunteers and board members on AODA regulations. Apiqu will work to help each of your team members gain a thorough understanding of AODA standards.

Web Accessibility Strategy

We offer custom plans and strategies to bring you up to website compliance standards and keep you on track.

Accessible Design Assessment

Apiqu will review your site’s design components and HTML scripting in order to pinpoint potential issues such as colour choice and labelling visibility.

Accessible Website Design

Our web design team is highly experienced in accessible design. Leave your design to us and a cutting edge, visually stunning site that follows all AODA regulations.

Media and Pre-Recorded Video Testing

Does your website contain media that has not yet been tested against accessibility best practices? Apiqu’s accessibility team will comb through your media and videos to pinpoint accessibility barriers

Full Web Accessibility Audit

Apiqu’s web accessibility audits assist you in proactively identifying and solving accessibility issues. Our audits are a great place to start and clearly state where barriers are located and how to remove them so that there is no guess work involved.

Usability Testing and Research

Apiqu provides usability testing and conversion rate optimization (CRO) to pin point critical elements of your website where users have accessibility difficulties.

Accessible Website Development

Apiqu’s web development team can work with you to develop a website that not only meets AODA regulations, but also engages a more diverse audience.

Accessibility Remediation

Apiqu’s web accessibility remediation team will pinpoint and resolve any website accessibility issues so that you can focus on your business.

Accessibility Monitoring

Apiqu’s accessibility monitoring services are ideal for sites that are ever changing or growing over time. Our regular audits will ensure that your website compliance remains up to date.

Trust the experts

Ensure your web accessibility compliance by working with a recognized team of designers and developers.

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