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Marketing Automation
Increase efficiency with marketing automation.
Our marketing automation solutions can help you optimize your strategy, automate routine tasks, and improve the effectiveness of your marketing. Focus on creating valuable content and strategic planning while letting our software manage the rest.
A streamlined approach to online marketing.
Marketing automation software assists in streamline marketing processes, resulting in a higher return on marketing results and a maximized marketing campaign budget. Through marketing automation, Apiqu enables organizations to automate tasks such as email, social media and website engagement.
The Benefits Of Marketing Automation
With increased efficiency, enhanced accuracy and the ability to reach a tremendously higher audience without lifting a finger, marketing automation has become a necessity.
Increase in leads
Marketing automation does the work to find new leads for you. The automated process removes the need for constant manpower.
Higher lead conversion
Automatically scoring and categorizing leads and sending them automated interactions based on their preferences results in much higher conversion.
Maximized marketing budget and ROI
An automated process of lead segmentation, follow ups and personalized interaction has proven time and time again to cause a significant increase in ROI with a decreased need for manpower.
Increased engagement
Speak to each lead and customer as an individual, increasing the likelihood of engagement and create more meaningful customer relationships.
Added value to customers
One-on-one, cross channel interaction creates a more connected and customer focused sales cycle on a consistent basis.
Measurable results
Marketing automation allows you to segment and test online marketing processes across different users from the beginning to end of sales cycles for accurate measurements of each process.
The Marketing Automation Process
Truly effective marketing automation requires a step by step process that considers a number of factors.
Platform selection and integration
Apiqu’s marketing automation support team will assist you in choosing the ideal platform for your automation goals and seamlessly integrate it with your current website.
Implementation strategy
We will create an optimal solution that considers your business, industry, customer base and marketing goals.
Segmentation
By analyzing consumer data and creating buyer personas, Apiqu can assist you in successfully converting new leads, regaining old leads and creating loyal, repeat business.
Tracking and reporting
Consistent, timely reports ensure that you can track the value of your marketing automation efforts and analyze the effectiveness of each campaign element.
Lead management and retention
We will assist you in using your insights into lead behaviour and latest interactions to create successfully timed and targeting marketing and loyalty retention efforts.
Marketing Automation Tools
Gain new leads, send timely content to your customers, increase engagement and remove mundane tasks from your to-do list.
Email automation
Email marketing remains to be one of the highest returning assets. Email automation can capitalize on this.
Dynamic forms
Dynamically add control meta data and validation criteria for superior user experience.
CRM automation
Streamline processes for supercharged productivity.
Dynamic landing pages
Personalized landing pages for a customized user experience and higher conversion rates.
Lead / visitor segmentation and scoring
Score leads based on interaction and tailor communication according to lead scores.
Marketing campaign automation
Automatic, tailored marketing campaigns for increased productivity and ROI.
Reporting and analytics
Actionable, in depth insights into website traffic and consumer behavior.
Lead tracking
Score and track individual leads, for a custom tailored sales cycle and significantly higher conversion rates.
Trust The Experts
Apiqu’s marketing automation team will assess your business needs and create a custom tailored marketing automation strategy for your business.
Try Harlem and experience
the web in a new way.
Apiqu is a premium Sitecore Consulting & Development company that delivers full-cycle software development services.
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